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3 G Suite Social Media Tips & Tricks

 

Suitebriar is happy to be sponsoring this month’s Social Media Breakfast Maine and in honor of this event, we thought we’d share 3 hacks to help you manage your social media strategy with G Suite

We know that managing a social strategy is never a “set it & forget it” initiative. Campaigns, content, contributors, and messaging are ever changing, which requires tools that support instant communication, easy collaboration & sharing as well as access from any device at any time. We see you Social Media Marketers responding to tweets at 1 am and we got you!

Check out our 3 hacks for managing social with G Suite, and if you're ready to take Google's productivity tools for a test drive, we can set you up with a 14-day trial, free of charge.

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Manage Your Editorial Calendar with Google Sheets

Managing your editorial calendar in Sheets is a lifesaver!

Hubspot has done the hard work for us and created a social media editorial calendar template in Google sheets that you can easily customize to your business.

google-sheets-social-media-editorial-calendar-template

Once, customized share the Sheet with your Social Media team and let the content creation & scheduling begin! 

Pro Tip: Add a ‘Status’ column and use the Data Validation & Conditional Formatting tools to track the progress of your posts! Google has a super helpful post, teaching you how to set this up. 

Use Docs to Produce Content

google-docs-to-collaborate-on-social-content

Okay, you’ve outlined your schedule and now you’re ready to get writing.

Use Google Docs to make sure you can create, edit & collaborate from any device, at any time. Share your Doc with other contributors to collaborate in real-time. If you're reviewing someone else's content, you can quickly provide feedback with Comments and/or in Suggestion mode.

Yah for teamwork!

Pro tip: Create a Shared Drive (formally Team Drive) for your editorial calendar, social content, blog posts, etc. and share it with your Team.

Use Google Forms to Manage Your Influencer Program

manage-social-media-influencer-program

Google Forms can truly transform your Influencer program by improving the workflow process.

Need help defining workflows at your business? Our recent post 3 G Suite Workflow Tips to Grow Your Business is a great place to start.

  • Step One: Create a Form with question fields for social handles, number of followers, contact details, areas of specialization, example content, and availability. 
  • Step Two: Embed the form on your website. 
  • Step Three: Include the webpage link or direct Form link in your Influencer outreach pitch emails or include in your reply to interested Influencers. 
  • Step Four: Review & assess in Sheets. Form responses are automatically collected in a Google Sheet for ease of use. 

Pro Tip: Set up ‘Notification Rules’ to the Form response Sheet to receive an email notification whenever you receive a new response.

g-suite-social-media-tips-and-tricks

If you would like more ideas about how you can apply G Suite tools to your Social Media programs, get in touch with us today. We would love to schedule a Business Transformation lab to optimize the way you work. 

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